This is the maximum number of hours we’ll spend managing and optimizing your campaigns on a monthly basis. The more hours we spend on your campaigns, the more likely it is that your campaigns will be successful and provide optimal results. The time needed to manage and optimize your campaigns depends on how many campaigns you plan to run, and how much you plan to spend. The more you spend, and the more campaigns you have running, the more time we need to dedicate to optimizing your campaigns. The reason for this is because the more you spend, the faster we get data and statistics back on your campaigns, and the more often we need to make changes.Monthly Man Hours
Keyword research is about finding out the most popular words or phrases people are typing in search engines like Google Yahoo! and Bing when they look for products or services similar to what you offer. Keyword research helps you identify which words are relevant to your website or industry, how popular those keywords are, and how many businesses in your industry are competing for it. Choosing the right keywords to optimize for your site will help your website rank higher and faster in search engines.Keyword Research
Ad Groups are an important element in a Pay Per Click Marketing. In simple terms, an Ad Group contains keywords, ad text, and your landing page URLs. When structured effectively, it could drive more traffic and leads to your site at lower cost.Ad Group Setup
Ad Groups are an important element in a Pay Per Click Marketing. In simple terms, an Ad Group contains keywords, ad text, and your landing page URLs. When structured effectively, it could drive more traffic and leads to your site at lower cost.Ad Text Creation
We will review your ad campaigns and suggest strategies that will help you maximize Click Through Rates (CTR) and web traffic for better return on investment.Budget Analysis
The Search Network is a term used to describe a group of search-related websites where your ads are eligible to appear. In this type of PPC advertising, your ads are shown on search results pages of these search engines each time an end-user searches for terms based on your chosen keywords. The ads running on this network only consists of text.Search Network
Geo-targeting helps increase your conversion rates by allowing you to target consumers in specific locations so you can get more qualified leads.Geo-Targetting
Google Analytics is a tool that keeps track of all the traffic to your website. It shows the total web visitors who went to your site, the pages they viewed, the duration of their stay on each webpage, and more. We will install Google Analytics on your landing page so you can have access to these information.Google Analytics
Click fraud occurs when a computer program or person who has no actual interest on the ad purposely clicks on it repetitively for the sole purpose of generating a charge per click. We proactively analyze this to make sure that you're not incurring unnecessary charges on your campaign.Invalid/Fraud Click Analysis
The Google display network lets you place ads on various news sites, blogs and other niche sites across the web so you can reach more potential customers. You can advertise in various sizes and formats with text ads, image ads, video ads, and rich media.Display Network
Remarketing allows you to serve custom ads to people who visited your website but were not able to take action (ex: make a purchase, sign up for newsletter, etc). Remarketing enables you to display engaging ads on other websites they visit and prompt them to go back to your site and drive them into action.Remarketing
We provide you with timely and transparent monthly reports that track your ad performance and allow you to monitor and measure the efficacy of your PPC campaigns. This will help you determine how each ad performed, how much you spent for each ad, and which ones gave the highest return on investment.Monthly Reports
In general the search engines don’t charge anything to insert a PPC advertisement. They may have a small initial fee to set up an account, but after that you only have to pay each time someone actually clicks on your ad. It’s like joining a gym and only paying for each pound you lose – who wouldn’t go for that?
With PPC advertising, you can tailor your budget to your sales goals and how aggressive you would like to be, keeping you from wandering over budget or getting in over your head.
Search engine visibility is available immediately and is only delayed by campaign setup activities such as keyword mining, budget allocations and miscellaneous ad configurations.
Pay-per-click advertising has a quick set-up and money spent will immediately translate into clicks through to your site. This means that PPC advertising delivers immediate results, unlike Search Engine Optimisation (SEO) campaigns. While an SEO campaign will ultimately produce more website visitors of a higher quality and lower unit cost, it could be months or years before you see the full benefit. If you need to generate online revenue immediately and have a business model which can support cost-effective PPC advertising, then a PPC campaign should form a key component of your Internet Marketing strategy.
Pay Only for Performance
PPC advertising costs relate to the number of visitors your site receives, not the number of times that your ad is shown. This ‘pay-per-performance’ model also allows advertisements to be delivered only in certain geographical locations and only on sites with related content. This results in targeted, high-quality traffic to your site, leading to a high conversion of browsers into buyers. PPC is therefore an effective way of selling goods and services. If you’re aiming to build brand awareness or launch a new product, pay-per-impression
Highly targeted, qualified traffic
Pay Per Click Advertising also allows you to target your advertisements so they only appear to qualified customers. Targeting options such as language targeting, location targeting, demographics targeting by gender and age, as well as time of the day and day of the week targeting, allow you to hone in on the audience that is most likely to turn a click into a conversion.
Pay per click advertising provides even more targeting control than SEO. An advertiser is able to define or revise of parameters and settings to ensure the exact market segment is exposed to the PPC ads.
Test Strategic Organic Keywords
The main goal of PPC advertising is to figure out which keywords your customers use to find your product or service. Running a PPC campaigns on your website while analyzing the terms that are frequently used, can give valuable insight into your customers’ needs and search habits.
With PPC you can quickly test your best performance keywords and use this data for planning an SEO strategy.